Burn the Thesis: The Founders Who Torched Their Original Product and Made the Disrupt 500 Anyway
Most startups die holding onto a failing idea. A rare breed of founders does the opposite — abandoning months of work in a single weekend and rebuilding around a sharper thesis. We traced 14 Disrupt 500 companies that made the pivot, mapping exactly what happened in the first 48 hours and why some resets stuck while others collapsed.